
CODING, CAPACITY AND DURATION
CODING
The format in which information is stored in the various memory stores.
- Sensory Store
Coding is raw, unprocessed in its sensory form
Short Term Memory Coding Research
Long Term Memory Coding Research
CAPACITY
The amount of information that can be held in each memory store.
- Sensory Store
Capacity is very large and almost unlimited
Short Term Memory Capacity Research
Long Term Memory Capacity Research
This cannot be tested for long term memory as it is unlimited
Duration
The length of time information can be held in each memory store.
- Sensory Store
Duration is limited. Less than a half a second, most information doesn't pass to other stores. Information will only pass onto other stores if attended to.
Short Term Memory Capacity Research
Long Term Memory Capacity Research


