
CODING, CAPACITY AND DURATION
CODING
The format in which information is stored in the various memory stores.
- Sensory Store
Coding is raw, unprocessed in its sensory form
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Short Term Memory Coding Research
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Long Term Memory Coding Research
CAPACITY
The amount of information that can be held in each memory store.
- Sensory Store
Capacity is very large and almost unlimited
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Short Term Memory Capacity Research
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Long Term Memory Capacity Research
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This cannot be tested for long term memory as it is unlimited
Duration
The length of time information can be held in each memory store.
- Sensory Store
Duration is limited. Less than a half a second, most information doesn't pass to other stores. Information will only pass onto other stores if attended to.
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Short Term Memory Capacity Research
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Long Term Memory Capacity Research


